We’re heading into 2010 with a bang – and a tasty saving for our customers. Although the VAT rate was reverted to 17.5% on January the 1st, we’ve held back the price increase on our products – our Organic Fairtrade 100% cotton T-shirts are still £6.99, and our hoodies (also 100% Organic Fairtrade cotton) are still just £19.99.
We also identified a problem with our store’s registration process whereby a minority of customers may have been prevented from finishing the registration process for the store. To make up for this, we’re offering a time-limited discount: 5% off on all purchases from the Revolver World store until midnight on February the 1st!
The Midcounties Co-operative is launching Fairtrade T-shirts in a box to give a better deal to disadvantaged people in India after the idea came from its own workforce. The ethical community retailer is branching into clothing for the first time after several colleagues suggested it in an internal competition for innovative ideas.
The Co-operative is already the leading supermarket supplier of Fairtrade goods. It will sell the T-shirts in 20 food stores to begin with after linking up with supplier Revolver World, a not for profit company.
The T-shirts are made from organic cotton from farmers’ co-operatives in Southern India and all those involved in their production are guaranteed a fair price. The carton packaging has a distinctive design which tells the story behind the product.
Has Fairtrade been Hijacked by Multinationals?: Making the Fairtrade mark visible across the high street and massively benefiting farmers in developing countries, Or is it just a cunning marketing tool that threatens to weaken and compromise the Fair Trade movement?
Revolver World went to its first Greenbelt festival last weekend – and what a blast! Over a blustery, sunny weekend, we enjoyed some great music (anybody else see Royksopp on the Saturday?) and some fascinating talks from all of the guest Speakers.
We’ve been selling our new ranges of Fairtrade T-shirts and Hoodies – the hoodies were literally flying off the racks! – and a couple of our promotions went down so well we’re considering extending them to online sales as well.