Our Values

Our Values

Here at Revolver, we are proud to be part of the Fairtrade foundation. We are a coffee co-operative, meaning profit goes to members – not shareholders. We don’t have shareholders, just members and like producers you can take part by joining our society & have your say. Our members include CoopTarrazu, Costa Rica, one of Costa Rica’s oldest coffee cooperatives.


What we do is simple, but revolutionary; we are a brand committed to Fairtrade. If its possible for us to produce Fairtrade commodities we do. This is because we are committed to the belief that Fairtrade is by far, the only socially cohesive means by which consumers can assure producers a fair days pay, and to underline the principle we pay we living wage.

Fairtrade is important and different from Rainforest Alliance or any other kite mark, here is why; Commodity prices for Arabica coffee are set on the NY commodities market. As you would expect prices go up and down, sometimes down to unsustainable levels meaning farmers can’t afford to feed their families. Brands displaying the Fairtrade mark through Fairtrade Labelling Organisation, guarantee farmers that even if prices fall below sustainable levels, we will pay a sum greater than the floor price, in order to make a sustainable return to farming co-operatives. That’s why sustainability isn’t just a catch phrase, Fairtrade puts sustainability into process. In addition to the Fairtrade minimum, brands displaying the mark pay a community premium paid to co-operatives in the developing world. That premium helps them build schools, health centres and pay for young people to go to university. This is why we support Fairtrade and why we are active not just as a brand working with producers, but also given our location we contribute to Fairtrade town and City groups in Birmingham, Wolverhampton and Telford & Wrekin.

We are a Limited Company organised as an Industrial & Provident Society (31024 R). You can find our company details by going to the Financial Conduct Authority with whom we are registered on the Mutual Registry.

Our producers and our customers are our partners. So for instance, Co-operatives such as CoopeTarrazu in Costa Rica are members of our society, in turn they have 4500 farmer grower members.

Fairtrade is important to CoopeTarrazu because not only do they rely upon the de minimus pricing, guaranteeing farmers do not have to rely upon merely subsisting, but because of the 1% of turnover community investment from Fairtrade brands, meaning funds are flowing into developing world co-operatives, allowing them to reinvest in their communities, in education, housing, health and fertilisers.

We say there is nothing wrong with making a profit, its what you do with it that counts. If you have a community cause you would like us to help you with, please let us know because Revolver World want to do our part to make this a better world.

All our coffees are 100% Arabica with no Robusta present. Factory certified to BRC Grade A. All are Fairtrade certified* (with exception of Cuba, because there is at present no Fairtrade in Cuba) and more than half of our coffee’s are also certified** Organic.

Ethical consumer

Revolver World coffee’s are attributed the Best Buy mark by Ethical Consumer Magazine. All of our coffee’s are sources from Co-operatives. We believe that is the only suitable means of collective bargaining to ensure farmers are not deprived of much needed resources. Some brands prefer to work in direct trade. It sounds good, but whilst direct trade means a direct relationship with one farmer, if that farmer is not producing the best deal and the best product at the next harvest, they are dropped. Only the combination of Fairtrade and Co-operative can deliver on sustainability. We are a co-operative, supplied by co-operatives and we deliver to co-operatives such as the Midcounties co-operative.

If you would like to read more about our values and standards in the supply chain

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