Giving Tuesday is a global day of giving and celebration in support of the causes and communities across the world, taking place today across the globe. It’s all about giving something back in 2020 and making a positive difference.
People across the world will be contributing to the idea, volunteering their time, money, skills or goods. Developed as a response to Black Friday and Cyber Monday, Giving Tuesday holds the world record for the most money raised online for charity in 24 hours, with up to £14.2 million raised last year (equivalent to almost £10,000 a minute!).
This year, we have decided to contribute to Giving Tuesday by donating to an incredible project pioneered by Southern Cooperative – their ‘Reverse Advent Calendar’. The regional cooperative supports nearly 50 food banks, and are requesting specific donations each day until the 24th December. As demand for food banks has increased considerably during the pandemic, the donated goods will all help someone in need this winter.
Holly Bramble is the community and campaign co-ordinator at Southern Co-op:
“We want to help as many families as possible so have launched this fun and affordable way for customers, colleagues members to get involved. A few weeks ago we launched a new funding pot, Feed a Family Fund, for local food banks to get small grants to help them cover the costs of essentials such as replacement equipment. We know that not everyone can afford to donate money so this is another way people can help local families and individuals who have fallen on hard times.”
At Revolver, we have joined forces with Southern Cooperative to contribute to their Reverse Advent Calendars with a donation of two cases of our teabags and coffee bags. Helen Lloyd, Revolver Cooperative, said:
“We understand the importance of a strong community as the route to sustainability and lasting change. The best way for us to support this is by working with other cooperatives to make a real difference to people’s lives.”
“Of course, there is always more work that can be done. Our ethos is that the concept behind Giving Tuesday needs to be an integral part of the way businesses are organised, and cooperation is a fantastic way to do that all year round. This ethos also influences the work being done on the Revolver World Foundation, which will extend our commitment to our global community.”
If you are in the southern region, or would like to make a donation, click here for a list of participating food bank collection points.