Did you miss the article about us in the Birmingham Post? Never fear, we have it for you here:
The Midcounties Co-operative is launching organic Fairtrade cotton T-shirts in a box to give a better deal to disadvantaged farmers in India and other countries across the developing world.
The retailer is branching into clothing made from Fairtrade certified cotton after several workers suggested it in an internal competition for innovative ideas […] It will sell the T-shirts in 20 food stores to begin with after linking up with Wolverhampton-based supplier Revolver World, a not-for-profit company. The T-shirts are made from organic Fairtrade cotton from farmers’ co-operatives in Southern India and everyone involved in their production are guaranteed a fair price. The carton packaging has a distinctive design which tells the story behind the product.
Patrice Garrigues, ethical trading manager at Midcounties, said: “We are committed to increasing our range of Fairtrade products as part of our ethical retailing policy. We have not sold clothing before but we are sure these T-shirts will appeal to members and customers who share our values and want to support disadvantaged farmers and producers in the developing world.”
Revolver World staff have previously visited the manufacturers in India to see conditions first hand.
Its managing director, Paul Birch, said: “Midcounties Co-operative is a natural partner for us as we share common beliefs in serving both the customers and the growers. More and more people are recognising the needs of those in the developing world and can see that Fairtrade is a way of making a contribution to putting things right.”
Have you bought a Revolver World T-shirt yet? If so, please let us know what you think. Send us a photo of you / your other half / your pet wearing one and you could even get pride of place on our prestigious office Board of Fame!