Sainsbury’s are dropping own-label Fairtrade tea in favour of their own “fairly traded” tea. Sainsubury are the second major brand to follow Cadbury, who dropped Fairtrade cocoa Q4 2016.
Paul Birch director – Revolver Co-operative: “Both organisations quoted the desire to control the funds contributed to developing world farmers, but they are passing-off “Fairly traded” for Fairtrade; the two descriptions are asynchronous in my view as “Fairly traded” is not an externally audited approach to help developing world farming communities. It’s time for consumers to vote with their conscience and boycott corporations like Sainsbury and Cadbury who have abandoned ethics in pursuit of profit”.
Only FAIRTRADE certified commodities can be relied upon to ensure independently audited delivery of support to world farming communities.
Ethical Consumer magazine is concerned with guiding consumers on ethical issues, and their article is here; http://www.ethicalconsumer.org/latestnews/entryid/2162/sainsbury-s-drops-fairtrade-label-on-tea.aspx
Here is an extract from The Independent who discuss this in depth;