We at Revolver World are keenly aware that there are so many simple ways in which the developed world can help the developing world.

One of the most recognised organisations throughout the world is the Fairtrade Association - and Revolver World is proud to announce that we are fully certified as a Fairtrade licensee. Not only that, we've committed to both sourcing and arringing the production of our own range of T-shirts solely using Fairtrade-accredited manufacturers. We feel this is an important commitment to make and reinforces our ethos - to promote Fairtrade and help improve working and living conditions for those less fortunate than us without having to drastically change your own lifestyle.

Alongside our own in-house range of quality clothing, we have big plans to expand the range of items we offer - both through retailers and online through the RW site - to cover every aspect of your daily life, and all of it with the Fairtrade guarantee on it.

But first, time to refocus on T-shirts. Why are we so keen to get our Fairtrade tees in the shops? Well, for two reasons: first, we're enthusiastic (!), and two, we believe that the price of Fairtrade accredited clothes on the high street is still ridiculously high. There's no reason for Fairtrade shirts to be two or even three times the amount of a regular T-shirt - where's the incentive to buy them? Our aim is to help bring Fairtrade products to the mass market in a way which benefits both you, the customer, and the manufacturers over in India, Africa and even further afield.

Revolver World prides itself in operating true to the values of Fairtrade - not only traded in a manner that's fair towards those who make the products, but also for the people who buy the products. The Fairtrade seal of approval with no artificially inflated prices, ample stock and the same great quality you deserve.

Our dream is that one day, Fairtrade products will be even more affordable than they are today - and you won't need to ask, "is this Fairtrade?" - because everything will be both Fairtrade and fairly traded. No sub-poverty line wages, no bonded labour and no child workers.

Help us be a part of our dream and make it a reality!

A message from Revolver World's Managing Director, Paul Birch

Cotton has always been associated with slavery and poverty. Today that translates into bonded workers and underemployment, defined by the WHO (World Heath Organisation) as people working excessive hours but struggling to make ends meet. Pre-dating production in America's southern states of Georgia and the Carolinas, Samuel Slater had left England under dubious circumstances, establishing himself in Rhode Island as the pioneer of cotton. Cotton was America's principle industry until the Civil War, but it moved South from the upper Eastern seaboard in search of cheaper labour - and the South had slaves!

Today, in India's predominantly Christian South, people eke out a living picking cotton. The comparisons become more interesting when you factor in that deeply impoverished Christians in America's black community worked in similar conditions to today's cotton pickers and growers. Often entire families work side by side in temperatures exceeding 40 degrees celcius - to earn as little as £2 a day. In a sense the humble T-Shirt, ubiquitous in its design and perception, sums-up the plight of the cotton producers versus the High Street. » Read more: From fair trade to Fairtrade: Revolver World and the Community