Recapped By :Kehinde Fanimokun, Revolver World.
Many are familiar with the term ‘Fairtrade’ however few really understand what it implies and the extent to which it goes to ensure that trade justice in the developing world is served. We hear about Fair Trade bananas, coffee, cotton and even Fair Trade chocolate, but what does it really mean for a product to be ‘Fairtrade’?
As the name implies, Fair Trade aims to ensure that a fair transaction is made between the trader and the buyer. The main purpose of the Fair Trade movement is to ensure sustainability in the developing world whilst helping farmers achieve a fair rate in the Market. The underlying idea aims to offer better trading conditions to the underprivileged farmers, thereby allowing them to be self-sufficient, hence eliminating poverty. It also ensures that child labour is not exercised in the production process and enforces health and safety requirements.
Fair trade operates in such a way that farmers are guaranteed a fair price. This is through the introduction of an artificial floor, which means that although the price for cotton falls beyond a certain point, farmers are still paid a reasonable price for their efforts. This means farmers are paid reasonably thereby allowing them to live better lives. ‘Fairtrade’ as opposed to ‘Fair Trade’ is a registered certification label, for products sought from developing countries. The Fairtrade mark certifies that certain standards are agreed through a procedure which includes research and consultation with participants in the scheme. FLO-CERT is an independent body that carries out these procedures and ensures that these standards are met. Their standards contain a minimum requirement which organisations must meet to become certified.
As Revolver World is a strong believer in trade justice and keen on giving back, the apparel we produce is all Fairtrade certified apparel. Any surplus we make is then reinvested and ultimately, we plan to give back to the producers by supporting the construction of public facilities in their communities.
Coffee and clothing with a conscience from a little company with big ideas!
